CLIENT: LAVALIFE

AGENCY: ZIG

DESCRIPTION: THE ILLUSTRATIONS FOR LAVALIFE'S ONLINE DATING SERVICE BEGAN IN 2001, DURING WHICH THE FIRST 4 ADS WERE CREATED. SUBSEQUENTLY, THE CAMPAIGN EXPANDED TO THE PRESENT-DAY, APPEARING FIRST IN NEW YORK AS WELL AS SOME STATES WITHIN THE U.S., THEN INTO CANADA, AND FINALLY OVERSEAS. THE ILLUSTRATIONS HAVE APPEARED IN THE FORM OF SUBWAY POSTERS, PRINT ADS, SURFACE DESIGNS, BILLBOARDS, MOVING IMAGE AND ONLINE ADVERTISEMENTS AROUND THE WORLD.