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	TITLE: THE NEW SPC CARD. MORE STUFF. LESS RULES. CLIENT: SPC [STUDENT PRICE CARD] DESCRIPTION: THIS PROJECT APPEARED AS A CAMPAIGN THROUGHOUT CANADA TO HELP PROMOTE,"SPC", WHICH IS CARD THAT ALLOWS STUDENTS IN CANADA TO ACQUIRE DISCOUNTS ON VARIOUS PRODUCT AND SERVICES FROM PARTICIPATING RETAILERS. THE ILLUSTRATIONS APPEARED IN THE FORM OF POSTERS AND ADVERTORIALS IN MAGAZINES. AGENCY: YOUTHOGRAPHY ART DIRECTOR: SEAN CLAESSEN
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